About — Sellsvibe

Shantanu Parkhe

Founder & Composer

The Person Behind The Studio

A musician who thinks like a marketer

Shantanu Parkhe founded Sellsvibe after years of writing music for picture and working alongside brand teams — and noticing how often sound was treated as an afterthought instead of a lever.

Sellsvibe exists to close that gap: composing and producing sound that's judged the same way the rest of a brand's marketing is judged — on recall, watch-time, and conversion, not just "does it sound nice."

Every engagement pairs original composition with a marketer's eye for where sound actually earns its place in the customer journey.

Who We Are

A studio full of specialist teams

Sellsvibe isn't one composer with a laptop — it's several teams, each mastering a different corner of sound, working together on every brief.

Composition Team

Score, Theme & Sonic Identity

Writes the original music and sonic logos a brand is built on — from a four-second ident to a full adaptive theme, scored with narrative pacing in mind.

Original ScoreSonic Logos

Sound Engineering Team

Acoustics, Mixing & Mastering

Grounded in psychoacoustics and room acoustics, this team mixes and masters every deliverable so it translates cleanly from a phone speaker to a cinema rig.

PsychoacousticsMastering

Sound Design Team

UI Tones, Foley & Texture

Builds the UI tones, transitions and foley layers that make a brand recognisable in half a second — the difference between a sound and a signature.

UI SoundFoley

Research Team

Recall, Testing & Measurement

Tests cues against recall, watch-time and conversion before and after launch, so every revision is guided by data rather than personal taste.

A/B TestingRecall Studies

Production & Systems Team

Adaptive & AI-Assisted Delivery

Runs the pipelines that let a sonic identity scale — generative variations, dynamic length cuts and AI-assisted stems — without losing the ear of a composer.

Generative AudioAdaptive Systems

Client Strategy Team

Briefs, Onboarding & Delivery

Runs discovery with every client, turning brand positioning and campaign goals into a brief the rest of the studio can actually score against — and stays on the account through delivery.

Client BriefsAccount Delivery

How We Work

Studio values

Six principles that shape every brief, from a four-second logo sting to a full sonic system.

Clarity first

If a listener can't tell what a sound means in one pass, it gets rewritten.

Emotion with intent

Every cue is built to earn a specific feeling, not just a pleasant one.

Measured, not assumed

Recall, watch-time and conversion guide revisions — not personal taste.

Specialists, not generalists

Acoustics, composition, mixing and strategy each get their own dedicated team, not one generalist wearing every hat.

Craft at scale

Adaptive, AI-assisted pipelines when volume demands it — without losing the ear of a composer.

No form-letter replies

Every brief gets a real response from the studio, not a template.

Side A, Track 1

The short version

A studio built one real project — and one new team — at a time.

Year 1

Scoring for picture

Early work in film and documentary scoring builds the studio's ear for pacing, tension and release.

Year 2–3

Sound meets strategy

The work moves into brand and advertising, pairing composition with a marketer's read on the customer journey — and the first sound engineering hires join to cover mixing and acoustics.

Year 4

Sellsvibe founded

The studio formalises into Sellsvibe — audio identity, sonic strategy, production and AI-assisted systems, each led by a different team under one roof.

Today

Full-service sonic branding

Composition, sound engineering, research and client strategy teams ship sound for film, advertising and brand identity — delivered with stems, guidelines and integration support.

Music with a job to do.